Stop writing to everyone.
Start writing to someone.
Most people define their audience too broadly, and their messaging pays the price. Your Audience Segments walks you through a guided survey that builds a detailed micro-segment profile — so every piece of content you create is aimed at one specific person.
How It Works
Three phases. One survey. A profile you'll use every time you create content.
1. Describe your audience
Tell us what you do and who you serve. Don't worry about being precise — we'll help you get specific. You can define up to six distinct audience groups.
2. Pick your micro-segments
For each group, we generate three distinct micro-segment options based on their goals, dreams, challenges, and fears. You pick the one that's your person.
3. Get your profile
We generate a comprehensive profile with goal pyramids, pain maps, four forces analysis, and hiring moments — a reference document for every piece of content you create.
What you get
Goal Pyramids
A hierarchy of what each micro-segment is climbing toward — from the base goal everyone shares to the advanced aspirations only some pursue. Same pyramid, same message.
Pain Maps
Specific pains in your audience's own language, inverted to reveal the goals they care about most. What they complain about is what they care about.
Four Forces Profiles
What's pushing them to change, what's pulling them toward a solution, what's making them hesitate, and what's keeping them stuck. Plus the net force balance that tells you what kind of content actually moves them.
Hiring Moments
Vivid, scene-based situations where your person starts actively looking for help. Use these as opening hooks in your content.
Content Scoring Template
A ready-to-use template for evaluating any content topic against your micro-segments. Score it, find the best fit, lock your angle.
Your secret weapon for AI-powered writing.
Hand your profile to Claude, ChatGPT, Gemini — any LLM — and watch the difference. Instead of generic output, you get content shaped for a specific person with specific goals and specific fears. The more precisely you define your audience, the more powerfully AI can write for them.